Strategic Planning and it's impact on financial performance and growth: Starting with Dr. Layton's doctoral research and continuing yet today, this landmark research verifies that those organizations that write their plan and implement it have a significantly greater bottom line than those organizations who do not write their plan down. Other areas of investigation concluded that those organizations that include customer service in their written plan have higher bottom lines than those that do not include customer service.

Market Studies: Market studies have been conducted by special client request for organizations in telecommunications, technology, finance, manufacturing and others.

Industry Studies: Industry studies have been conducted by special client request in industries such as financial services, telecommunications, healthcare, meetings, and others.

Notes from the strategist's couch: Notes from Executive sessions have been consolidated and tabulated to determine the Top Ten concerns of the CEOs and Executives that Dr. Layton has worked with over the years. These include executives from direct marketing, financial services, manufacturing, professional services, non-profit organizations and others.

Customized research: such as the quality initiative for Private Clubs, for the speaking and consulting industries, and for the photomarketing industry.